The ever-increasing globalisation of commercial relations is forcing companies to adopt a multilingual approach to communicate with their clients. In 2004 more than 215 million Europeans will have access to the Internet. Companies wishing to address 75% of these clients in their respective mother tongue, will have to use five different European languages (German, English, French, Italian and Spanish). Companies who wish to penetrate this technologically changing European market, have to prepare themselves linguistically - either using English as "lingua franca" or learning the languages of their clients and co-operation partners - as well as optimising their Internet skills.
The CADUBALM approach
CADUBALM (Computer Assisted Development of teaching Units Based on Authentic Language Materials) has been developed within the framework of a European co-funded LEONARDO project with nine partners, among which the Santander Group. The four main components of the CADUBALM system are:
Input is desired and required from all parties using the system, whether teaching or learning, ensuring that CADUBALM is much more than an online self-study system.
© Language Service Centre 2011